After graduating from Lahore School of Economics with a degree in double major in Finance and Marketing, Sweba is managing A1 Petroleum as a CEO and is fully devoted to live up to the expectation of our nation’s future generation and aims to take A1 petroleum to great heights of success.

Direct responsible for the lubricants business and Retail Development, evaluation of new brand for the upcoming OMC which are not evaluated by any other importer. The main part is to evaluate portfolio of the Oil Company keeping in mind the Pakistan Market dynamics. This evaluation covers all the segments of the market including B2B, B2C and for Retail outlet. This all includes to contact right companies and negotiate with them from scratch to finalization. Finalization means to collaborate with the global brand and signing up of the agreement between the two partners. Direct responsible in development of Retail network building a professional team across Punjab in first phase. The main challenge is to convince Retailers without having permission to sell License from OGRA. Successful in aligning the company’s vision with team to achieve as per expectations. Liaison with all vendors from Logo design to fascia makings. Develop criteria for different categories of retail sites and of its successful implementation.

More than 17 years of Sales experience in mainly Oil & Energy sector, specifically Downstream-Sales & Marketing of Lubricants. A seasoned Business Development Professional, customer oriented and market driven, with proven ability to drive business goals and achieve results. More than 14 years of management roles provide solid skill set of strategic thinking and analytical skills. Have the ability to look at the bigger picture but at the same time have a hands-on practical approach for getting things done. A team player with strong interpersonal and communication skills.